The following are excerpts from Follow the Fox, the paid newsletter where I reveal my process for launching products.

Your microbusiness idea can come from anywhere. The sweet spot is a mix of your interest, your capabilities, and product profitability. If you are like me, you have a lot of ideas floating around in your head that check all those boxes. So, how do you decide which one to pursue? Enter the decision-making matrix (see below)…

Subscribe and continue reading to find out how to use a decision-making matrix to decide which microbusiness ideas you want to pursue.

In planning, I start with the end in mind. To do this I need to make 2 key decisions upfront: 

1. Target end date: In this case, my target date is December 7th. 

2. End goal: My goal is to launch a habit tracker pdf template. 

With that settled, I can start using a backout calendar…

Subscribe and continue reading to find out what a backout calendar is and how to use it to plan the launch of your new product.